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morning he'd stink and feel even meaner and slam the door when he
left the house and not come back till midnight and sometimes sit in
the den all night drinking and cursing.
The contest was sponsored by a beer manufacturer
so that each entry form had to be accompanied by a great many bottle
tops while TV commercials showed previous winners drinking the sponsor's
beer. In this way the beer manufacturer hoped to increase sales and
retrieve old bottle tops which could be reused in the beer manufacturer's
bottling plants and therefore produce considerable savings in view
of the tens of millions of bottles of beer that were consumed each
day by consumers throughout the land and the tens of millions of entry
forms that were arriving at the Coliseum. This ingenious link between
the consumption of beer and the dream of winning millions and millions
of dollars was mentioned by the President in his talks with the Russians
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as an
example of how a modern Western economy worked.
People who did not consume the sponsor's
beer or win contests were shown in an unfavorable light. They were
never seen having a good time or surrounded by beautiful women. They
drove battered cars and had bad posture. Often they were seen being
searched by state troopers or the local police. They had low credit
ratings and were turned away at the better restaurants. This made
more and more people enter the contest and drink beer, further stimulating
the economy, though for reasons the President couldn't understand
the dollar kept dropping against all known currencies.
John seldom saw his family. His sister had
three kids but she was living in Pittsburgh. Her husband was managing
a supermarket there and they were doing fairly well. His folks had
retired to Orlando. It seemed to him that they had more or less written
him off. His folks had
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